WEBSITE BRIEF: AI SEARCH AND GOOGLE BASICS

How to use this brief: fill in the [square brackets], delete anything that doesn't apply, then email it to whoever looks after your website.
Free from AI SEO Agents (https://aiseoagents.co.uk/templates/).

To: [their name]
From: [your name], [your business name]
Date: [today's date]

Hi [their name],
Please could you check the items below on [your website address], and fix anything that needs it?
Before you start, please tell me if any of it will cost extra, and roughly how much.
When you're done, please send me a short list of what you changed, and why.
Thank you!

ABOUT OUR BUSINESS (PLEASE USE THESE EXACT DETAILS EVERYWHERE)
Business name: [ ]
What we do, in one sentence: [ ]
Area we cover: [ ]
Phone: [ ]
Email: [ ]
Address (or "areas we serve" if customers don't visit): [ ]
Opening hours: [ ]
Main services: [ ], [ ], [ ]
Google Business Profile link: [ ]
Social profiles (Facebook, Instagram, LinkedIn): [ ]

PLEASE CHECK AND FIX
[ ] 1. Let Google and AI tools in. Check robots.txt, and any bot-blocking setting at our host or CDN, doesn't block Googlebot, Bingbot or the main AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot) unless we've agreed to block them.
[ ] 2. Search Console and Bing. Make sure I'm the owner of our Google Search Console and Bing Webmaster Tools, and add yourself as a user. Submit our sitemap in both.
[ ] 3. Business details in code. Add schema (JSON-LD) with our name, address or areas served, phone, opening hours and social profiles, using the right business type. Test it with Google's Rich Results Test.
[ ] 4. One page per main service. Each main service gets its own page: what it is, who it's for, where we cover, rough prices and how to book.
[ ] 5. Answer real questions. Add a short FAQ with these questions and my answers: [question 1], [question 2], [question 3].
[ ] 6. Page titles. Every page has its own title and description that say what it is and where. No two pages the same.
[ ] 7. Contact details on every page. Phone and email in the footer of every page, exactly as written above.
[ ] 8. Phones and speed. Check our key pages on a phone, and with Google PageSpeed Insights. Fix anything that's slow or hard to use.
[ ] 9. Secure site. Every page loads on https, and http versions redirect to https.
[ ] 10. Optional: llms.txt. Only if it takes under 10 minutes. Use the free template at https://aiseoagents.co.uk/templates/ . Google says Google Search ignores it.

PLEASE DON'T
- Buy links, or join link swaps. Google's spam rules list "Buying or selling links for ranking purposes."
- Block any search engine or AI tool without asking me first.
- Make big changes without telling me.

PLEASE REPLY WITH
- What you changed.
- What you didn't change, and why.
- Anything you need from me.

Thanks, [your name]

Want to check the work afterwards? Run our free AI readiness checker: https://aiseoagents.co.uk/tools/ai-readiness-checker/