The people behind your agent.

Ben Hughes

Founder & Lead SEO Strategist

Ben Hughes is the founder of a UK digital agency and has spent more than ten years building websites and growing businesses through search. Since 2016 he has helped more than 50 businesses, from home improvement and HVAC firms to waste management and professional services, turn search visibility into steady enquiries. He was early to AI search, helping businesses get recommended by ChatGPT, Gemini, Claude and Perplexity.

Everything he has learned is trained into the agents that work on your business every day. You never deal with a faceless tool, though. Ben oversees the strategy behind every account and checks that the work is moving you towards what matters: more customers and a business that keeps growing.

Vishal Soni

Technical Lead

Vishal leads the technical side of everything we do. He has personally delivered more than $250,000 of web and technical projects for businesses around the world, so he knows what it takes to get a site working properly, not just looking good.

When our agents spot a technical problem, Vishal’s standards decide how it gets fixed. He and Ben have built and grown websites together for over five years, which means your account is backed by a team that already works as one.